How to measure the effectiveness of your event marketing strategy?

How to measure the effectiveness of your event marketing strategy?

Do you want to measure the effectiveness of your communication campaigns and improve the marketing strategy of your events? Follow the audience and reservations by integrating your analysis tools on your registration pages.

Manage the tracking of your registrations:

As a user of an online registration or ticketing system, it is useful to know the type of audience visiting your booking pages and to access detailed statistics on their attendance.

Google Analytics (GA) is a free web analytics tool for analyzing the audience of a website . With this tool, it is possible to monitor and follow the communication and web marketing campaigns that you launch. Discover the essentials in this article.

If in your marketing strategy, you use Face book ads, it is very important to quickly know their effectiveness.

With the Face book pixel, you will be able to know what proportion of your new subscribers come from your Face book campaigns. You can then measure the effectiveness of your advertising and quickly calculate your ROI. Find all the information in this article.

Trace your listings using sharing links:

Sharing your event on your different communication channels is very important. You must "connect" your communication campaigns with your event so that you can then trace your registrations . You can then easily calculate the return on investment of your various marketing actions.

In general, there are different ways to send participants to your event:

The advantage of using these links is to see for each the number of clicks on it , as well as the number of orders made through them.

Analyze the impact of your e-mailing campaigns:

E-mailing campaigns are a real opportunity for you . It is one of the most effective communication tools to promote your event.

This tool has several advantages to be used:

• ·         The cost: emailing is an affordable communication tool for any organization
• ·         A simple and fast implementation
• ·         Targeted communication: You can send emails to a specific segmentation of your contact base
• ·         A quick result: email marketing campaigns give their first results in the hours that follow. On average, 80% of sent emails are open within 72 hours.
• ·         Detailed statistics: after sending your campaigns, you will be able to measure its impact by analyzing the global statistics of this campaign:
• ·         The opening rate of all emails
• ·         The click rate
• ·         The number of sales generated by this campaign

• ·         A viral message: if the content of your email is striking and interesting for the recipient, there is a good chance your recipient will transfer it to other correspondents

see more to click here