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Improve the marketing strategy of your events with Google Analytics

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Improve the marketing strategy of your events with Google Analytics Eventmarketing strategy Google analytics: As a user of an online registration or ticketing system, it is important to know the type of audience visiting your registration pages and to access detailed statistics on attendance. Discover Google Analytics, a tool that will help you optimize your marketing actions , and the benefits of exploiting it. What is Google Analytics? Google Analytics (GA) is the most used web analytics tool in the world. It allows to analyze the audience of a website. With this free tool, it is possible to monitor and follow the communication and web marketing campaigns that you launch. Tables and graphs will provide you with traffic data on your booking pages using a simple and complete interface. Just open a Google account to access all these services. This analysis will allow you to improve the content of your event page as well as your marketing strategy. What are t...
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How to easily measure the impact of your Face book advertising?

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How to easily measure the impact of your Face book advertising? Face book event advertising: If in your marketing strategy, you use Face book advertising, it is very important to quickly know their effectiveness. Discover the tool to measure the impact of your campaigns: Face book pixel , and the interest of integrating it on the pages of your online ticketing. What is the Face book pixel? The Face book pixel is an analysis tool that will let you know what proportion of your new subscribers come from your Face book ads. You will then be able to measure the effectiveness of your advertising campaigns and thus calculate your ROI. More concretely, it's a code snippet, generated automatically by Face book and set up on the pages of your online ticketing. It will then allow you to measure the actions performed on them , that is to say the reservation to your event from Face book. This will help you optimize your campaigns based on their performance by creating audi...
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How to measure the effectiveness of your event marketing strategy?

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How to measure the effectiveness of your event marketing strategy? Do you want to measure the effectiveness of your communication campaigns and improve the marketing strategy of your events? Follow the audience and reservations by integrating your analysis tools on your registration pages. Manage the tracking of your registrations: As a user of an online registration or ticketing system, it is useful to know the type of audience visiting your booking pages and to access detailed statistics on their attendance. Google Analytics (GA) is a free web analytics tool for analyzing the audience of a website . With this tool, it is possible to monitor and follow the communication and web marketing campaigns that you launch. Discover the essentials in this article. If in your marketing strategy, you use Face book ads, it is very important to quickly know their effectiveness. With the Face book pixel, you will be able to know what proportion of your new subscribers come from ...
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Design thinking, the method to be at the heart of your events

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Design thinking, the method to be at the heart of your events Design thinking is an agile strategy and work method that focuses on the process of co-creativity and involves end-user feedback. It focuses on your customers' experience with a product or service, and the features they need to succeed. This is a method that we recommend, that can be exploited in the organization of your events. This will consist of putting your participants at the heart of your event strategy in order to offer them the best possible experience. Focus on Design Thinking: Design thinking is a human-centered approach to innovation. Overall, it is a user-driven design approach to achieving innovative products or services. Creativity, co-creation and empathy are at the heart of this strategy. This allows you to design products and services for your consumers, or to highlight different ways to improve and innovate. For you organizers, the logic must be similar. You must put your participant...
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Facilitating Your Settlement Management

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Facilitating Your Settlement Management In order to allow you a better management of the payments of your participants, you can request the activation of a new module: the deferred payment. This will allow the management of off-line settlements of your participants. We also took advantage of the development of this feature to enhance the security of payment documents and data. Deferred payment and its benefits: This payment method allows your participants to defer the payment of their order x days / weeks / months after their reservation. The main advantage for you, the organizers, will be to manage the payments by check, cash or bank transfer of your participants. The goal is to centralize and optimize all the management of your payments , online and offline, on a single platform. How does offline payment appear in the platform? From now on, you can request the activation of the deferred payment option on the platform via a dedicated contact form. This module ...
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